Ladies, if you have been thinking about buying a new swimsuit but have been waiting until you lost that extra 5-10 pounds, then you will be happy to learn about the latest trend in poolside fashions.  Thankfully, it is not another bare-it-all thong or skimpy maillot; it is a Hawaiian-inspired sarong swimsuit cover up, and women are talking about it from East Coast to West.  You may be thinking that a swimsuit sarong cover up is nothing new, and that would be correct.  They have been around for quite some time, but never before have they been so widely promoted in the fashion magazines. They have also never been so readily available in department stores and specialty shops.  Now, instead of waiting until you arrive at your tropical vacation destination, you can find a sarong swimsuit cover up to match your new swimwear before you leave.

A big part of the reason why sarongs are a growing trend is the “growing” size of the average American waistline.  This is not to say that young women are wearing larger sizes, but rather that the aging population is an influential group of consumers. When the baby boomers talk, retailers listen, and they want a cover up that is flattering and easy to wear.  If there is ever a time when women demand a choice of flattering essentials, it’s when they’re going to the beach.  Sure, you can still look okay in a long t-shirt or mesh style cover up, but if you want to make a more sophisticated and glamorous statement, you need to buy a sarong style swimsuit cover up this year.

How is a sarong style swimsuit cover up usually worn?

While most dressy sarongs are made to be worn as a dress, the most popular sarong for the beach is worn around the waist as a skirt.  Some stores are starting to sell mini-sarongs too, which can be worn around the waist as a short skirt with a knot tie on one side, but the more popular choice for most women is a full size sarong swim suit cover up.  The full-size sarong is more versatile because it can be worn as either a long skirt, short skirt, shoulder wrap or sheath dress.  Some women are even known to use a sarong swimsuit cover up as a beach blanket or rolled up as a pillow for reading at the beach. 

Whether you want a sarong as a swimsuit cover up or as wardrobe essential, find out more by reading “Fashion Magazines: Now is the Time to Buy a Hawaiian Sarong Swimsuit Cover Up.”